About The Growth Map
Every great business starts with a spark.
An idea scribbled in a notebook. A frustration you can’t stop thinking about. A “what if?” that keeps you up at night.
But between that spark and a real, validated startup, there’s a gap. A gap filled with doubt, assumptions, and expensive guesswork.
The Growth Map exists to close that gap.
It’s built for people who don’t just want to dream about starting something — they want to know if it will actually work. Fast. With real users. Not opinions from friends. Not endless planning. Real signals from the market in days, not weeks or months.
Why We Built It
Too many founders build in the dark.
They spend months perfecting features. They invest time and money into branding. They quit their jobs. Only to discover that the market doesn’t care.
Validation shouldn’t take months. And it definitely shouldn’t require a huge budget.
The Growth Map was created to give entrepreneurs clarity before commitment. To replace guesswork with evidence. To help you understand exactly who you’re building for, why they’ll care, and how to reach them — before you go all in.
Meet Kingsley Maunder
The Growth Map is founded by Kingsley Maunder — author of The Salt Test: How to Take an Innovative Product from Idea to Scale.
Kingsley has spent over two decades at the forefront of digital innovation, working with ambitious startups and corporate innovators alike. He’s helped build and scale products used by global brands including Disney, L’Oréal, and EA Sports — reaching millions of users worldwide.
He’s been part of two successful startup exits and helped scale a venture that raised $180M in investment. He’s seen what works. And more importantly, he’s seen what fails.
Built on Real-World Experience
- Test assumptions early
- Get real feedback fast
- Iterate based on evidence
You don’t need more theory, you need traction signals.
The Growth Map turns years of startup experience into a clear, actionable process that anyone with an idea can follow.
Our Mission
We believe bold ideas deserve a fair test.
- Not months of overbuilding
- Not endless strategy decks
- Not blind leaps of faith
Just clarity, validation, and real market feedback — fast enough to keep your momentum alive.
Because the difference between an idea and a startup isn’t inspiration.
It’s validation.