The Salt Test
If you want additional guidance to work through the Growth Map, and you prefer to do it on your own time, then The Salt Test is a great solution for you. The book will guide you through each step of the map in detail.
‘The Salt Test dives straight into the core components of taking a product from concept to market. Great tools and tips from someone who has clearly done it many times, and also read widely on the topic. The guide to testing assumptions and getting value from customer interviews was excellent. Highly recommended read.’
Build your Growth Map with The Salt Test
The Salt Test will help you build your Growth Map by asking you the key questions required to fill in each phase of the map. Those questions also come with practical advice on how to answer each one. For example, it has advice on how to identify all the possible marketing channels you can use to promote your product, and how to choose the top three options. Another example is how to choose the best revenue model for your product, and what pricing point you should start with.
Test your Growth Map with The Salt Test
Once you have built your Growth Map, the book will then give you practical advice on how to go through the map step-by-step. For example, it will show you how to validate that your target market does indeed have the problem they say they have. It will also show you how first to test your solution cost-effectively before you go to the great expense of building it. All these steps will ensure that you build your solution as efficiently as possible, with the knowledge that you are building the right product for your target market.
Additional topics in the book include
- How to use the Growth Map to raise investment for your business, with an insight into what investors are looking.
- How to continue to rapidly grow your business, after you have reached profitability, so you can attain as much market share as possible.
- How to ensure your business continues to grow beyond your first successful product.
'If I had to take all the literature I have read about product innovation and start-ups, and put them into one concise book, you would get The Salt Test.'
10/10 would recommend to anyone who’s ever said, “I have an idea…”
'Finally practical advice on what to do once you've started and how to keep innovating your way to scale'